Better Business: The Power of B Corps in Transforming Commerce

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Hosted by
Nathan Stuck

Nathan Stuck is the CEO and Founder of Profitable Purpose Consulting and the Chair Of B Local Georgia (aka "Mr. B Corp Georgia").

With a firm belief that business can be a force for good, Nathan brings a passion for helping good companies become great. He’s been working with firms pursuing B Corp certification since 2016, using the B Impact Assessment to align purpose with profit.

In addition to his experience working at a B Corp, Nathan teaches an MBA level B Corp class at UGA, founded and chairs B Local Georgia, serves as a committee chair for B Academics and was awarded the 2020 Community Builder Award by B Lab.

Today Nathan Stuck sits down with Christopher Marquis, Sinyi Professor at the University of Cambridge and author of The Profiteers: How Business Privatizes Profits and Socializes Costs. Chris’ research examines business sustainability and social entrepreneurship, and he is passionate about how academic research can help people around the world address some of the biggest crises of our day — including climate change, inequality, and discrimination.

Chris and Nathan discuss the B Corp movement and its impact on business as a force for good. He emphasizes the importance of future-proofing businesses, employee engagement, investor interest, and consumer support in driving the adoption of B Corp principles.

Tune in as we delve into how the B Corp movement is redefining success in business and paving the way for a more sustainable future.



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