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Building Better Communities and Changing Perceptions with Jon Williams

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Hosted by
Nathan Stuck

Nathan Stuck is the CEO and Founder of Profitable Purpose Consulting and the Chair Of B Local Georgia (aka "Mr. B Corp Georgia").

With a firm belief that business can be a force for good, Nathan brings a passion for helping good companies become great. He’s been working with firms pursuing B Corp certification since 2016, using the B Impact Assessment to align purpose with profit.

In addition to his experience working at a B Corp, Nathan teaches an MBA level B Corp class at UGA, founded and chairs B Local Georgia, serves as a committee chair for B Academics and was awarded the 2020 Community Builder Award by B Lab.

How can businesses in the construction and development industry balance growth and profitability with a genuine commitment to social and environmental responsibility? In today’s episode, Nathan Stuck sits down with Jon Williams, President and CEO of W&A Engineering and the Better Communities Collaborative.

Jon shares the journey that shaped his commitment to community service, from working in a family grocery store to starting a small landscaping company. W&A Engineering is now a multidisciplinary firm with offices across the United States.

We’ll hear how Jon navigates generational differences by creating a work environment that blends traditional values with evolving perspectives, the decision to pursue B Corp certification, and his mission to not only overcome negative perceptions of the development industry, but influence others to pursue more conscious design and community impact.

Stay tuned to hear practical steps that you can take to create lasting, positive change in the communities you impact.



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