Finding the Way: The Entrepreneur’s Tale with Cap Treeger

Episode 174

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Hosted by
Jeff Bond

I'm the Co-Founder of Chat With Leaders Media and People First Elevation Team, where my team and I help values-driven businesses create content that strengthens relationships, fuels engagement, and drives high-performing cultures. We partner with communications, marketing, and people teams to produce thought-leadership podcasts, executive messaging, and event content. My team and I also work with leaders to transform company meetings into culture-defining moments—ensuring they align teams, elevate key voices, and inspire action. As a board member of Conscious Capitalism Atlanta, I advocate for business as a force for good. Outside of work, I’m passionate about faith, family, and using influence to create lasting impact.

Everyone has a story to tell. That is the same for entrepreneurs, whether you call it the “hero’s journey,” “quest,” or another name. The question many founders and entrepreneurs ask is “how do I find my way on this entrepreneurial journey?”

In today’s episode, Jeff chats with serial entrepreneur and investor, Cap Treeger. Cap is the author of Finding the Way: The Entrepreneur’s Tale. He talked to Jeff about the importance of ‘purposeful intention,’ what founders and CEOs can do differently to attract and retain top talent, as well as what he sees as his role as a leader.

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Episode 174