Finding the Way: The Entrepreneur’s Tale with Cap Treeger

Episode 174

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Hosted by
Jeff Bond

I help people-first businesses create content that strengthens relationships, fuels engagement, and drives impact. At Chat With Leaders Media, I work with communications, people, and marketing teams to produce compelling podcasts, event content, and leadership messaging. Through the People First Elevation Team (PFET), I help transform company meetings into high-impact experiences that inspire action and connection. I also serve on the Conscious Capitalism Atlanta Chapter Board, championing storytelling and relationship-driven leadership. Outside of work, I’m passionate about faith, family, and helping leaders use their influence for good.

Everyone has a story to tell. That is the same for entrepreneurs, whether you call it the “hero’s journey,” “quest,” or another name. The question many founders and entrepreneurs ask is “how do I find my way on this entrepreneurial journey?”

In today’s episode, Jeff chats with serial entrepreneur and investor, Cap Treeger. Cap is the author of Finding the Way: The Entrepreneur’s Tale. He talked to Jeff about the importance of ‘purposeful intention,’ what founders and CEOs can do differently to attract and retain top talent, as well as what he sees as his role as a leader.

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