Defining What Purpose Means to You with Greg Sloan

by Jeff Bond

As Executive Partner at Chat With Leaders Media, Jeff Bond helps purpose-driven business, communications, and people leaders create high-impact content that strengthens relationships, fuels engagement, and drives meaningful impact.

His team partners with marketing and communications professionals to produce compelling podcasts, corporate event content, and leadership messaging—freeing up bandwidth while ensuring every message resonates.

Through the People First Elevation Team (PFET), Jeff and his colleagues turn company meetings into transformative experiences. By enhancing planning, elevating production, and coaching speakers, they ensure all-hands meetings and town halls inspire action, reinforce values, and build deeper connections.

Beyond media and communications consulting, Jeff serves on the Conscious Capitalism Atlanta Chapter Board, leading the Marcom Committee. He believes businesses thrive at the intersection of purpose and profit, leveraging storytelling and stakeholder-driven leadership to create sustainable impact.

What comes to mind when you think of the word, “purpose?” For you it may be career, family, or community. Maybe you haven’t thought much about “purpose”, let alone what YOUR purpose is. Purpose is exactly what today’s guest thinks about, and not only his purpose, but the purpose of many professionals like yourself.

In today’s episode, Jeff chats with Greg Sloan, Co-founder of Go Beyond. Go Beyond is a talent development company that leverages behavioral science and technology to help you attract, engage, and grow your people.

Greg talks to Jeff about why purpose is relevant to both your personal and professional life, how you can start defining your purpose and support others in doing the same, as well as shares his personal journey which led to him and his wife defining their purpose.