Ayushi and Astha Sinha: Tracing Origins And Generational Impact

by Jeff Bond

At the core of my work is helping global business, communications, and people leaders create meaningful engagement with their teams and customers. Together with my wonderful colleagues at Chat With Leaders Media and People First Elevation Team, we deliver all-hands meeting support, content, podcasts, creative, cross-cultural training, speaker coaching, and strategic advisory solutions. We are committed to unlocking the power of inclusive storytelling, shared experiences, leadership development, and mixed media to help our clients authentically connect with their most important stakeholders.

Our core values—Partnership, Inclusion, and Empowerment—guide everything we do. By fostering strong partnerships, embracing diverse perspectives, and equipping leaders with the tools to succeed, we aim to transform the way people engage while achieving meaningful work.

Outside of work, I cherish time with my wife and three children, balancing my roles as a husband and father with my professional life in Atlanta, GA. Let's connect and explore how we can create impactful media solutions for your business.

Ayushi Sinha graduated Cum Laude from the Princeton University Department of Computer Science, received a certificate in Cognitive Science, and is a member of the Product team at Nines, a startup bringing AI to radiology diagnostics. Having co-founded her own startup, WellPower, a vertically integrated Uber for water filtration and distribution in East Africa, she is particularly interested in social entrepreneurship.

Astha Sinha graduated from high school this spring and plans to pursue Computer Science at Vanderbilt University. Alongside computer science, she is also interested in the arts and sees entrepreneurship as a way to combine the two.

Yustha Yoga is a desi-inspired athleisure founded by two sisters, Ayushi and Astha. The co-founders grew up doing yoga with their grandparents in India and playing dress-up with their mother’s Banarasi saris. Fast forward to today: they are committed to bringing the fabrics and patterns that women in their family have worn for generations by designing south-Asian inspired athleisure.

Chat Topics

Can you share your backstory of how your parents immigrated to the United States and how they positively influenced you through their example of helping underserved communities?
Why was starting your own South Asian-inspired athleisure clothing line with a focus on continuing a generational, and cultural origin story so important to you?
How has your experience as the Co-President of the Entrepreneurship Club and President’s Advisory Council at Princeton informed your views on the impact you can have through innovation and social entrepreneurship?
As you reflect on the example set by your parents and grandparents and the opportunities you have through your resources as a rising entrepreneur, how do you hope to be a force for good in the world through your business?

Follow/Get In Touch

Visit https://yustha.yoga to learn more

Our Community Partners

B Local GA: A collection of for-profit companies each dedicated to creating a future where businesses operate as a positive influence on society.
InspirEDU: A 501(c)(3) nonprofit organization that seeks to support education equity with its commitment to youth and their families, through training, device distribution, and technology career development.
AppBarry: An Atlanta-based software engineering team specializing in building custom web and mobile applications, cloud migrations, and software integrations.
Classic City Consulting: An Atlanta-based WordPress design + development, content writing, and SEO consulting firm.
Stratfield Consulting: Helping organizations successfully adapt to a rapidly changing landscape with an approach that integrates proven consulting, staffing, and recruiting services.