Why Social And Environmental Impact Should Be a Business Imperative

Episode 142

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Hosted by
Jeff Bond

As the CEO of Chat With Leaders Media and Executive Partner of People First Elevation Team, Jeff leads media strategies for global clients, enhancing content marketing, companywide meeting experiences, conferences, and cross-cultural training. With over 20 years of experience in media, technology, and marketing, Jeff founded Chat With Leaders Media in 2021 to elevate purpose-driven businesses in the marketplace. His core values are Partnership, Inclusion, and Empowerment. Jeff also co-hosts "The People Experience Pulse," a podcast that explores leadership strategies in People, Employee, and Human Experience (PX/EX/HX). Off the clock, he is a devoted husband, father of three, and active citizen in Atlanta, GA.

In today’s episode, Jeff Bond chats with Cathryn Peirce, Founder, and CEO of Carbon Zero Financial, a fintech company working to make a carbon-neutral living as simple as swiping a credit card. Carbon Zero provides white-label climate technology for the automatic measurement, monitoring, and offsetting of cardholders’ carbon footprints as they spend.

Cathryn talks to Jeff about putting dignity back into dollars, how we can see the “entitlement” of future generations as an opportunity, and the importance of making sustainability a business imperative.

More About Cathryn Peirce

Cathryn Peirce is the Founder and CEO of Carbon Zero Financial, a B2B fintech providing white label climate technology for the automatic measurement, monitoring, and offsetting of cardholders’ carbon footprints as they spend. Carbon Zero works with banks, credit unions, fintechs, and startups to implement plug-in climate impact and ESG technology across financial products and services.

To her role as CEO, Cathryn brings a deep passion for distilling complex dynamics into understandable and actionable frameworks. Cathryn is a social innovator with over 8 years in behavioral change education, marketing, social impact, media, community mobilization, and sales. Prior to Carbon Zero, Cathryn was a Director of Marketing at New York-based real estate technology firm, Compass, Co-Founder of Share the Wealth Workshops, which provides free financial and investment education to women and marginalized communities, and an interpersonal violence reduction educator.

Cathryn is a 2016 Fulbright Fellow, summa cum laude graduate of the University of Pennsylvania, and intrepid solo backpacker (44 countries across Africa, Asia, Europe, and North & South America).

She leads by the motto: “When values aren’t at the beginning of our decision-making, integrity is rarely at the end-point of our actions.”

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Episode 142