Ayushi Sinha graduated Cum Laude from the Princeton University Department of Computer Science, received a certificate in Cognitive Science, and is a member of the Product team at Nines, a startup bringing AI to radiology diagnostics. Having co-founded her own startup, WellPower, a vertically integrated Uber for water filtration and distribution in East Africa, she is particularly interested in social entrepreneurship.
Astha Sinha graduated from high school this spring and plans to pursue Computer Science at Vanderbilt University. Alongside computer science, she is also interested in the arts and sees entrepreneurship as a way to combine the two.
Yustha Yoga is a desi-inspired athleisure founded by two sisters, Ayushi and Astha. The co-founders grew up doing yoga with their grandparents in India and playing dress-up with their mother’s Banarasi saris. Fast forward to today: they are committed to bringing the fabrics and patterns that women in their family have worn for generations by designing south-Asian inspired athleisure.
- Can you share your backstory of how your parents immigrated to the United States and how they positively influenced you through their example of helping underserved communities?
- Why was starting your own South Asian-inspired athleisure clothing line with a focus on continuing a generational, and cultural origin story so important to you?
- How has your experience as the Co-President of the Entrepreneurship Club and President’s Advisory Council at Princeton informed your views on the impact you can have through innovation and social entrepreneurship?
- As you reflect on the example set by your parents and grandparents and the opportunities you have through your resources as a rising entrepreneur, how do you hope to be a force for good in the world through your business?
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Visit https://yustha.yoga to learn more
Our Community Partners
B Local GA: A collection of for-profit companies each dedicated to creating a future where businesses operate as a positive influence on society.
InspirEDU: A 501(c)(3) nonprofit organization that seeks to support education equity with its commitment to youth and their families, through training, device distribution, and technology career development.
AppBarry: An Atlanta-based software engineering team specializing in building custom web and mobile applications, cloud migrations, and software integrations.
Classic City Consulting: An Atlanta-based WordPress design + development, content writing, and SEO consulting firm.
Stratfield Consulting: Helping organizations successfully adapt to a rapidly changing landscape with an approach that integrates proven consulting, staffing, and recruiting services.