Creating Meaningful Connections Between Brands and Hispanic Audiences

by Jeff Bond

As Executive Partner at Chat With Leaders Media, Jeff Bond helps purpose-driven business, communications, and people leaders create high-impact content that strengthens relationships, fuels engagement, and drives meaningful impact.

His team partners with marketing and communications professionals to produce compelling podcasts, corporate event content, and leadership messaging—freeing up bandwidth while ensuring every message resonates.

Through the People First Elevation Team (PFET), Jeff and his colleagues turn company meetings into transformative experiences. By enhancing planning, elevating production, and coaching speakers, they ensure all-hands meetings and town halls inspire action, reinforce values, and build deeper connections.

Beyond media and communications consulting, Jeff serves on the Conscious Capitalism Atlanta Chapter Board, leading the Marcom Committee. He believes businesses thrive at the intersection of purpose and profit, leveraging storytelling and stakeholder-driven leadership to create sustainable impact.

Sarah Marske founded Saramar Group with a vision to positively impact the world by doing business with a higher purpose, creating social impact along with profit. She is passionate about partnering with people, brands, and organizations to bring their purpose-driven visions to life and create a real impact for their business, customers, and communities.

Before starting the Saramar Group, Sarah led award-winning Hispanic marketing campaigns and social impact initiatives in her role on the multicultural marketing team at The Coca-Cola Company. She created, led, and collaborated on innovative strategies and campaigns that tap into Hispanic passion points and values, earning the Association of National Advertisers (ANA) Multicultural Marketing Excellence Award, Public Relations Society of America (PRSA) Silver Anvil Award for Best PR Campaign, and the Billboard Music Award.

Sarah sat down with Jeff to open up about her story of transitioning from major corporate brands to life as an entrepreneur, the tremendous opportunity brands have to better engage the Hispanic audience who are near and dear to her heart, and why she’s so passionate about being a Conscious Capitalist.