Creating Meaningful Connections Between Brands and Hispanic Audiences

by Jeff Bond

I'm the Co-Founder of Chat With Leaders Media and People First Elevation Team, where my team and I help values-driven businesses create content that strengthens relationships, fuels engagement, and drives high-performing cultures. We partner with communications, marketing, and people teams to produce thought-leadership podcasts, executive messaging, and event content. My team and I also work with leaders to transform company meetings into culture-defining moments—ensuring they align teams, elevate key voices, and inspire action. As a board member of Conscious Capitalism Atlanta, I advocate for business as a force for good. Outside of work, I’m passionate about faith, family, and using influence to create lasting impact.

Sarah Marske founded Saramar Group with a vision to positively impact the world by doing business with a higher purpose, creating social impact along with profit. She is passionate about partnering with people, brands, and organizations to bring their purpose-driven visions to life and create a real impact for their business, customers, and communities.

Before starting the Saramar Group, Sarah led award-winning Hispanic marketing campaigns and social impact initiatives in her role on the multicultural marketing team at The Coca-Cola Company. She created, led, and collaborated on innovative strategies and campaigns that tap into Hispanic passion points and values, earning the Association of National Advertisers (ANA) Multicultural Marketing Excellence Award, Public Relations Society of America (PRSA) Silver Anvil Award for Best PR Campaign, and the Billboard Music Award.

Sarah sat down with Jeff to open up about her story of transitioning from major corporate brands to life as an entrepreneur, the tremendous opportunity brands have to better engage the Hispanic audience who are near and dear to her heart, and why she’s so passionate about being a Conscious Capitalist.