Our WHY

All organizations start with WHY, but only the great ones keep their WHY clear year after year.

Simon Sinek

Our Why

  1. Our businesses are made possible by all the people comprising our stakeholders – employees, customers, suppliers, shareholders, and local community members.
  2. Authentic relationships with our stakeholders are the gateway to growth opportunities for our businesses, revenues, and social impact.
  3. In order to grow our brand reputation, we must focus our content marketing so that it shines a bright spotlight on WHO we serve (all these stakeholders), not WHAT we sell. In other words, self-promotion is an antiquated marketing strategy and inneffective.
  4. Short, interview-based podcasts provide the best opportunity to elevate our key stakeholders, deepen these relationships, build community around our industries served, and deliver valuable content that benefits all parties.
  5. By helping more stakeholder driven social impact brands win in the marketplace, we are directly contributing to a more sustainable world for future generations.