Creating Meaningful Connections Between Brands and Hispanic Audiences

by Jeff Bond

As the CEO of Chat With Leaders Media and Executive Partner at People-First Elevation Team, I lead a dedicated team specializing in thought leadership development, stakeholder engagement, and effective global communication. We excel in producing corporate podcasts, meetings, and events to drive customer and team member acquisition, retention, and engagement. Additionally, we provide speaker coaching to empower thought leaders within our clients' organizations.

My approach is grounded in Conscious Capitalism, fostering leaders with a values-driven, pro-capitalism perspective. I firmly believe in business's transformative power, not only as a commercial venture but as a catalyst for lasting social and generational impact.

Beyond my professional role, I cherish my most significant leadership role as a father to three children, alongside my wife Katie. This personal aspect deeply influences my professional path, aligning my business strategies with family values, faith, and community service in Atlanta, GA.

Sarah Marske founded Saramar Group with a vision to positively impact the world by doing business with a higher purpose, creating social impact along with profit. She is passionate about partnering with people, brands, and organizations to bring their purpose-driven visions to life and create a real impact for their business, customers, and communities.

Before starting the Saramar Group, Sarah led award-winning Hispanic marketing campaigns and social impact initiatives in her role on the multicultural marketing team at The Coca-Cola Company. She created, led, and collaborated on innovative strategies and campaigns that tap into Hispanic passion points and values, earning the Association of National Advertisers (ANA) Multicultural Marketing Excellence Award, Public Relations Society of America (PRSA) Silver Anvil Award for Best PR Campaign, and the Billboard Music Award.

Sarah sat down with Jeff to open up about her story of transitioning from major corporate brands to life as an entrepreneur, the tremendous opportunity brands have to better engage the Hispanic audience who are near and dear to her heart, and why she’s so passionate about being a Conscious Capitalist.