Corporate Philanthropy: Meeting community + business needs

by Jeff Bond

Jeff Bond is the CEO and Executive Producer of Chat With Leaders Media, the Atlanta-based production agency on a mission to help purpose-driven business leaders launch their own podcasts, cultivate authentic relationships with key stakeholders, grow revenue, reduce attrition, and maximize their capacity towards social impact. His vision is to elevate purpose-driven business leaders as a force for good that unifies our communities while empowering the next generation to carry the torch into a bright, sustainable future!

In today’s episode, Jeff Bond chats with Tanya Coventry-Strader, Interim Executive Director at Mothers & Others for Clean Air, an organization working to protect children’s health by reducing the impacts of air pollution and climate change throughout the Southeast. Tanya Coventry-Strader is a purpose-driven social impact and communications leader. After a corporate career that included executive roles at Time Warner, Carter’s, and Build-A-Bear Workshop, she founded Brand + Purpose, a consultancy helping companies define, articulate, and activate their purpose by aligning their values, culture and brand equity to find cost-effective ways to put social impact to work for the organization as well as society.

Tanya talks to Jeff about the relationship between brand building, social impact work, and purpose work, and the importance of creating a corporate strategic giving plan, which aligns with a company’s core values and connects authentically with stakeholders.

More About Tanya Coventry-Strader

Tanya Coventry-Strader is a purpose-driven social impact and communications leader. After a corporate career that included executive roles at Time Warner, Carter’s, and Build-A-Bear Workshop, she founded Brand + Purpose, a consultancy helping companies define, articulate, and activate their purpose by aligning their values, culture and brand equity to find cost-effective ways to put social impact to work for the organization as well as society. Tanya has also worked with non-profits including Habitat for Humanity International, The Carter Center, Westside Future Fund, and Committee for Common Ground.