The Genuine Business Impact Behind Stakeholder Orientation

by Jeff Bond

I'm the Co-Founder of Chat With Leaders Media and People First Elevation Team, where my team and I help values-driven businesses create content that strengthens relationships, fuels engagement, and drives high-performing cultures. We partner with communications, marketing, and people teams to produce thought-leadership podcasts, executive messaging, and event content. My team and I also work with leaders to transform company meetings into culture-defining moments—ensuring they align teams, elevate key voices, and inspire action. As a board member of Conscious Capitalism Atlanta, I advocate for business as a force for good. Outside of work, I’m passionate about faith, family, and using influence to create lasting impact.

In this episode, Jeff chats with Scott McMichael, Managing Director of Improving’s South Region about the direct impact on the business success he’s experienced by prioritizing all stakeholders in their business when making decisions. Even though it’s the harder path, the literal differentiation and lasting relationships this creates for your business will set it up for a bright future.

Scott McMichael is also on the Conscious Capitalism Chapter Board in Atlanta and a wonderful steward of his community.

More about Scott McMichael

Scott McMichael serves as Managing Director of Improving’s South US Region, supporting the executive leadership in the Atlanta, Dallas, and Houston enterprises, including oversight of their strategic training service offerings, national partnerships, and signature community marketing initiative, “CodeLaunch.” His primary focus is growing and positioning Improving for greater impact across North America and to change the perception of the IT profession. This includes business development, delivery excellence, plus attracting and growing technology professionals by creating a great work culture.

Prior to working with Improving, Scott was the President and COO at Innovative Architects, which was acquired by Improving in 2018. He serves on the Alpharetta Chamber of Commerce Board of Directors and is an active member of Conscious Capitalism’s Senior Leader Network.