Overcoming Business Challenges for Creative Professionals: Lessons and Strategies from ‘The Conquering Creative’ Author, William Warren

by Jeff Bond

Jeff brings over two decades of business consulting expertise in strategy, media, people, technology, and marketing. As CEO of Chat With Leaders Media and Executive Partner at People-First Elevation Team, he excels in crafting inclusive, engaging content for diverse teams. His work as a co-host on 'Chat With Leaders' and 'The People Experience Pulse' podcasts showcases his commitment to servant leadership and human-centered business principles.

A University of Georgia Bulldog at heart, Jeff’s dedication to continuous learning shapes his collaborative leadership style. He is a proponent of Conscious Capitalism, focusing on stakeholder-oriented strategies for sustainable business growth and positive community impact.

Jeff's team stands out in their ability to boost employee and customer engagement for business clients. They excel in human-centric production management and prioritize building strong relationships with stakeholders, recognizing them as the lifeblood of organizations.

Off the clock, Jeff is a dedicated husband and father in Atlanta, GA. Connect with him to explore how his experience and passion can benefit your organization.

In this episode, Jeff Bond interviews William Warren, author of “The Conquering Creative,” and Owner of The Sketch Effect, about his experience transitioning from a creative hobbyist to a successful business owner. William shares the key steps he took to turn his creative skills into a sellable product, offering advice for other creatives who want to make the same transition. He emphasizes the importance of finding the intersection between what you’re naturally good at, passionate about, and what the market needs. William also discusses the mindset shifts and practical skills that creatives need to develop in order to be successful in both their craft and the business of their craft. The main takeaway of the book is that the business side of creative work is not as hard as you might think, and William breaks down ways to shift your thinking, actions, and outcomes to achieve success. Tune in to learn how to overcome business challenges as a creative professional.