In today’s episode, Jeff Bond chats with Patty Tucker, Founder and Senior Strategist of Treehouse Counsel, an Atlanta-based communications consultancy helping intentional leaders turn stakeholders into believers and advocates. Treehouse Counsel partners with business leaders who want objective senior counsel without adding the complexity and agenda of a full-time CCO or major agency.
Patty talks to Jeff about the importance of asking and listening to your stakeholders, defining and standing behind your values, and how shifting the values of your business towards conscious capitalism can positively impact culture, the bottom line, and beyond in your business and the world.
More About Patty Knap Tucker
Patty is the Founder and Senior Strategist of Treehouse Counsel, an Atlanta-based communications consultancy helping intentional leaders turn stakeholders into believers and advocates. As one of a small global cohort of Certified Conscious Capitalism Consultants, she brings vast experience to today’s urgent need for stakeholder engagement and purpose-driven leadership.
Patty is a leader in the movement helping businesses operate as a force for good and embrace evolving demands for sustainability, transparency, and social benefit. She guides leaders in Conscious Capitalism strategies, provides counsel to B Corp innovators, and helps build Georgia’s CEO alliance, goBeyondProfit.
Her six-year-old consultancy, Treehouse Counsel, is named for the fresh perspective gained from a unique vantage point. She brings clients of all sizes and stages her transferable experience with strategic initiatives across every vertical industry with hundreds of companies from start-ups to Fortune 100s.
Patty is a PR agency veteran including 14 years in leadership with Edelman, the largest global, independent PR firm, where she founded and led the Atlanta Corporate practice, stewarded corporate communications best practices across the Americas, and worked on the annual Edelman Trust Barometer to better define how businesses build trust.
Patty serves on the Inspire Brands Foundation Board of Trustees & Executive Committee, Trees Atlanta Board, and College of Charleston College of Communications National Advisory Council. She’s an OnBoard Advocate helping drive board diversity, and an active member of Leadership Atlanta (Class of ’01), Conscious Capitalism Atlanta, and 1% for the Planet.
Her longest “client relationship” is with her husband, Guy, which has grown with strategic “brand extensions,” their adult children, Evan and Allegra. She is an outdoor enthusiast, sustainability advocate, and healthy nutrition buff.