Creating An Inclusive, Profitable, And Sustainable Brand

Episode 145

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Hosted by
Nathan Stuck

Nathan Stuck is the CEO and Founder of Profitable Purpose Consulting and the Chair Of B Local Georgia (aka "Mr. B Corp Georgia").

With a firm belief that business can be a force for good, Nathan brings a passion for helping good companies become great. He’s been working with firms pursuing B Corp certification since 2016, using the B Impact Assessment to align purpose with profit.

In addition to his experience working at a B Corp, Nathan teaches an MBA level B Corp class at UGA, founded and chairs B Local Georgia, serves as a committee chair for B Academics and was awarded the 2020 Community Builder Award by B Lab.

Tia Robinson is the CEO & Founder of Vertical Activewear, a vertically integrated brand that sustainably manufactures apparel on demand in metro Atlanta. Tia launched Vertical Activewear in 2020 to help take the waste out of fashion, not only by creating a sustainable apparel brand but by also incorporating a sustainable supply chain in-house.  Since then, the Yonkers, New York native has had the opportunity to use her over 15 years of marketing, merchandising, and wellness experience to encourage mindfulness and intentionality in the fashion industry by offering both DT2 and B2B solutions that lessen environmental impact and social damage.

Nathan Stuck sits down with Tia to hear the founding story of Vertical Activewear, the ways her business is lessening the impact on the environment, and the process that helps her bake environmental sustainability into her decision-making framework.



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Episode 145