The Genuine Business Impact Behind Stakeholder Orientation

by Jeff Bond

As Executive Partner at Chat With Leaders Media, Jeff Bond helps purpose-driven business, communications, and people leaders create high-impact content that strengthens relationships, fuels engagement, and drives meaningful impact.

His team partners with marketing and communications professionals to produce compelling podcasts, corporate event content, and leadership messaging—freeing up bandwidth while ensuring every message resonates.

Through the People First Elevation Team (PFET), Jeff and his colleagues turn company meetings into transformative experiences. By enhancing planning, elevating production, and coaching speakers, they ensure all-hands meetings and town halls inspire action, reinforce values, and build deeper connections.

Beyond media and communications consulting, Jeff serves on the Conscious Capitalism Atlanta Chapter Board, leading the Marcom Committee. He believes businesses thrive at the intersection of purpose and profit, leveraging storytelling and stakeholder-driven leadership to create sustainable impact.

In this episode, Jeff chats with Scott McMichael, Managing Director of Improving’s South Region about the direct impact on the business success he’s experienced by prioritizing all stakeholders in their business when making decisions. Even though it’s the harder path, the literal differentiation and lasting relationships this creates for your business will set it up for a bright future.

Scott McMichael is also on the Conscious Capitalism Chapter Board in Atlanta and a wonderful steward of his community.

More about Scott McMichael

Scott McMichael serves as Managing Director of Improving’s South US Region, supporting the executive leadership in the Atlanta, Dallas, and Houston enterprises, including oversight of their strategic training service offerings, national partnerships, and signature community marketing initiative, “CodeLaunch.” His primary focus is growing and positioning Improving for greater impact across North America and to change the perception of the IT profession. This includes business development, delivery excellence, plus attracting and growing technology professionals by creating a great work culture.

Prior to working with Improving, Scott was the President and COO at Innovative Architects, which was acquired by Improving in 2018. He serves on the Alpharetta Chamber of Commerce Board of Directors and is an active member of Conscious Capitalism’s Senior Leader Network.