Why Social And Environmental Impact Should Be a Business Imperative

by Jeff Bond

As Executive Partner at Chat With Leaders Media, Jeff Bond helps purpose-driven business, communications, and people leaders create high-impact content that strengthens relationships, fuels engagement, and drives meaningful impact.

His team partners with marketing and communications professionals to produce compelling podcasts, corporate event content, and leadership messaging—freeing up bandwidth while ensuring every message resonates.

Through the People First Elevation Team (PFET), Jeff and his colleagues turn company meetings into transformative experiences. By enhancing planning, elevating production, and coaching speakers, they ensure all-hands meetings and town halls inspire action, reinforce values, and build deeper connections.

Beyond media and communications consulting, Jeff serves on the Conscious Capitalism Atlanta Chapter Board, leading the Marcom Committee. He believes businesses thrive at the intersection of purpose and profit, leveraging storytelling and stakeholder-driven leadership to create sustainable impact.

In today’s episode, Jeff Bond chats with Cathryn Peirce, Founder, and CEO of Carbon Zero Financial, a fintech company working to make a carbon-neutral living as simple as swiping a credit card. Carbon Zero provides white-label climate technology for the automatic measurement, monitoring, and offsetting of cardholders’ carbon footprints as they spend.

Cathryn talks to Jeff about putting dignity back into dollars, how we can see the “entitlement” of future generations as an opportunity, and the importance of making sustainability a business imperative.

More About Cathryn Peirce

Cathryn Peirce is the Founder and CEO of Carbon Zero Financial, a B2B fintech providing white label climate technology for the automatic measurement, monitoring, and offsetting of cardholders’ carbon footprints as they spend. Carbon Zero works with banks, credit unions, fintechs, and startups to implement plug-in climate impact and ESG technology across financial products and services.

To her role as CEO, Cathryn brings a deep passion for distilling complex dynamics into understandable and actionable frameworks. Cathryn is a social innovator with over 8 years in behavioral change education, marketing, social impact, media, community mobilization, and sales. Prior to Carbon Zero, Cathryn was a Director of Marketing at New York-based real estate technology firm, Compass, Co-Founder of Share the Wealth Workshops, which provides free financial and investment education to women and marginalized communities, and an interpersonal violence reduction educator.

Cathryn is a 2016 Fulbright Fellow, summa cum laude graduate of the University of Pennsylvania, and intrepid solo backpacker (44 countries across Africa, Asia, Europe, and North & South America).

She leads by the motto: “When values aren’t at the beginning of our decision-making, integrity is rarely at the end-point of our actions.”