Senour Reed: Nine Pillars Of Business Development Collaboration (Part 1 of 2)

Episode 74

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Hosted by
Jeff Bond

As the CEO of Chat With Leaders Media and Executive Partner at People-First Elevation Team, I lead a dedicated team specializing in thought leadership development, stakeholder engagement, and effective global communication. We excel in producing corporate podcasts, meetings, and events to drive customer and team member acquisition, retention, and engagement. Additionally, we provide speaker coaching to empower thought leaders within our clients' organizations.

My approach is grounded in Conscious Capitalism, fostering leaders with a values-driven, pro-capitalism perspective. I firmly believe in business's transformative power, not only as a commercial venture but as a catalyst for lasting social and generational impact.

Beyond my professional role, I cherish my most significant leadership role as a father to three children, alongside my wife Katie. This personal aspect deeply influences my professional path, aligning my business strategies with family values, faith, and community service in Atlanta, GA.

Senour Reed provides business development and community engagement offerings in the Atlanta market and is the co-author of The Nine Pillars Of Business Development Collaboration. With over 40 years of business development and marketing experience in domestic and international markets, Senour brings strategic vision, deep experience, and an unwavering commitment to excellence. Senour also serves in a number of leadership roles in the Atlanta community.

This is part one of a two-episode series with Senour where we unpack his brilliant work with the first 5 of the 9 pillars.

Chat Highlights

  1. Pillar #1 Business Development: Why is it so important to embrace the idea that Business Development (the creation of long-term value) is an organizational mission, not an individual or functional one?
  2. Pillar #2 Network of Influence: What is a Network of Influence (NOI) and how does it save time while generating better opportunities?
  3. Pillar #3 Community of Influence: What is the importance of being involved in a Community of Influence (COI) that cultivates meaningful relationships around service in their local community?
  4. Pillar #4 Prospect Relationships Map: How can a Prospect Relationship Map (PRM) become a powerful account-based strategy to growing your business and how can the Global Connect Group (GCG) Prospect Analytic Services (PAS) SaaS product help a business develop a robust prospect list just by entering targeted prospect criteria?
  5. Pillar #5 Event Engagement Influence: What is the importance of Event Engagement Influence (EEI) and how has this led to positive outcomes in your career?


The Nine Pillars of Business Development Collaboration
Global Connect Group Website
Jabian Consulting Website
Technology Association of Georgia Website (TAG)
Metro Atlanta Chamber of Commerce
Georgia Department of Economic Development Website
Conscious Capitalism Website
Atlanta Technology Professionals
Atlanta Tech Village Website
Global Atlanta Website

Get In Touch

Follow Senour Reed on LinkedIn.

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Episode 74