Senour Reed: Nine Pillars Of Business Development Collaboration (Part 1 of 2)

Episode 74

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Hosted by
Jeff Bond

Jeff is the Co-Founder and Lead Producer of Chat With Leaders Media. Their mission is to help purpose-driven business leaders cultivate authentic relationships with key stakeholders, scale revenue, and maximize social impact through amazing podcasts and content marketing. His vision is to elevate socially responsible businesses as a force for good that sustains our bright future. Jeff lives in Atlanta, GA with his wife Katie, and 3 beautiful children.

Senour Reed provides business development and community engagement offerings in the Atlanta market and is the co-author of The Nine Pillars Of Business Development Collaboration. With over 40 years of business development and marketing experience in domestic and international markets, Senour brings strategic vision, deep experience, and an unwavering commitment to excellence. Senour also serves in a number of leadership roles in the Atlanta community.

This is part one of a two-episode series with Senour where we unpack his brilliant work with the first 5 of the 9 pillars.

Chat Highlights

  1. Pillar #1 Business Development: Why is it so important to embrace the idea that Business Development (the creation of long-term value) is an organizational mission, not an individual or functional one?
  2. Pillar #2 Network of Influence: What is a Network of Influence (NOI) and how does it save time while generating better opportunities?
  3. Pillar #3 Community of Influence: What is the importance of being involved in a Community of Influence (COI) that cultivates meaningful relationships around service in their local community?
  4. Pillar #4 Prospect Relationships Map: How can a Prospect Relationship Map (PRM) become a powerful account-based strategy to growing your business and how can the Global Connect Group (GCG) Prospect Analytic Services (PAS) SaaS product help a business develop a robust prospect list just by entering targeted prospect criteria?
  5. Pillar #5 Event Engagement Influence: What is the importance of Event Engagement Influence (EEI) and how has this led to positive outcomes in your career?


The Nine Pillars of Business Development Collaboration
Global Connect Group Website
Jabian Consulting Website
Technology Association of Georgia Website (TAG)
Metro Atlanta Chamber of Commerce
Georgia Department of Economic Development Website
Conscious Capitalism Website
Atlanta Technology Professionals
Atlanta Tech Village Website
Global Atlanta Website

Get In Touch

Follow Senour Reed on LinkedIn.

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