Senour Reed: Nine Pillars Of Business Development Collaboration (Part 1 of 2)

Episode 74

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Hosted by
Jeff Bond

At the core of Jeff's work is helping servant leaders use their influence as a force for good. As the Co-Founder of Chat With Leaders Media and Executive Partner at People First Elevation Team, he empowers organizational leaders with media solutions that spark collaboration and shared purpose with their teams and customers.

Together with his team, Jeff delivers event production, podcast production, content creation, cross-cultural training, and strategic advisory solutions. They are committed to unlocking the power of inclusive storytelling, shared experiences, leadership development, and feedback integration to ensure their media solutions meet the needs of their clients' stakeholder groups.

Their core values—Partnership, Inclusion, and Empowerment—guide everything they do. By fostering strong partnerships, embracing diverse perspectives, and equipping leaders with the tools to succeed, they aim to transform the way people engage while getting meaningful work done.

Outside of work, Jeff cherishes time with his wife and three kiddos, balancing his roles as a husband and father with his professional life in Atlanta, GA. Connect with Jeff to explore how impactful media solutions can drive success and engagement.

Senour Reed provides business development and community engagement offerings in the Atlanta market and is the co-author of The Nine Pillars Of Business Development Collaboration. With over 40 years of business development and marketing experience in domestic and international markets, Senour brings strategic vision, deep experience, and an unwavering commitment to excellence. Senour also serves in a number of leadership roles in the Atlanta community.

This is part one of a two-episode series with Senour where we unpack his brilliant work with the first 5 of the 9 pillars.

Chat Highlights

  1. Pillar #1 Business Development: Why is it so important to embrace the idea that Business Development (the creation of long-term value) is an organizational mission, not an individual or functional one?
  2. Pillar #2 Network of Influence: What is a Network of Influence (NOI) and how does it save time while generating better opportunities?
  3. Pillar #3 Community of Influence: What is the importance of being involved in a Community of Influence (COI) that cultivates meaningful relationships around service in their local community?
  4. Pillar #4 Prospect Relationships Map: How can a Prospect Relationship Map (PRM) become a powerful account-based strategy to growing your business and how can the Global Connect Group (GCG) Prospect Analytic Services (PAS) SaaS product help a business develop a robust prospect list just by entering targeted prospect criteria?
  5. Pillar #5 Event Engagement Influence: What is the importance of Event Engagement Influence (EEI) and how has this led to positive outcomes in your career?


The Nine Pillars of Business Development Collaboration
Global Connect Group Website
Jabian Consulting Website
Technology Association of Georgia Website (TAG)
Metro Atlanta Chamber of Commerce
Georgia Department of Economic Development Website
Conscious Capitalism Website
Atlanta Technology Professionals
Atlanta Tech Village Website
Global Atlanta Website

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Follow Senour Reed on LinkedIn.

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