William Warren is an entrepreneur, illustrator, and writer who has spent his career using visuals to help communicate ideas in an effective and enjoyable way. He is the Founder and CEO of The Sketch Effect, a Visual Communication agency that helps make ideas understandable and actionable through animation, live event sketching, and graphic design. The Sketch Effect’s client list includes top-tier brands such as Marriott, Walmart, Microsoft, Chick-fil-A, P&G, and Delta in addition to premier consultancies including Boston Consulting Group, Bain, Ernst & Young and Accenture. The Sketch Effect has sketched for thought leaders such as Steve Wozniak, Brene Brown, Malala Yousafzai, Sheryl Sandberg, Peyton Manning, and more. William lives in Atlanta, GA with his wife Monica and young kids, Liam and Gracie.
- William shares the founding story for The Sketch Effect and how he developed a passion for leadership.
- Why is the ability to tell a good story so important for leaders?
- Live events were a core business driver for William’s team which was put to a screeching halt as a result of the 2020 pandemic. Tell us how you’ve had to confront this challenge and what you’ve had to do to generate revenue in order to your payroll and business afloat.
- As an avid reader, you recently have been pouring into a book about masterful crisis management and building resilience through survival. Tell us a little more about why you picked up this book and how it’s been relevant to shaping your response to the pandemic.